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| Strategic marketing: How can we segment our market and which strategic positioning enables us to achieve sustainable success? |
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| Together with you, we determine and evaluate strategic marketing options in order to systematically exploit market potentials. Based on purchasing-relevant and industry-specific characteristics we segment your market into homogeneous buyer groups. Target groups are evaluated and selection procedures are utlised. Using a target group-specific approach we jointly develop a positioning that differentiates you from your competitors and manifests itself in your customers’ minds. |
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Case Study 1
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Case Study 2 |
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