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| Crisis management: What if economic forecasts look bleak, a global player enters your market or negative reports about your company appear in the press? |
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| Crises can originate from within a company or from the market. In times of crisis, companies focus on internal processes, structures and cost savings. Employees become unsettled, customers are frequently neglected and companies operate as if they are paralysed. Yet, in times of crisis, the conditions within the market are rearranged. Committed marketing and smart selling can lead the way for the company to emerge from the crisis in a stronger position. |
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